Our Story
Meet Read Phillips
"I got my start flipping burgers at the Yum Yum Drive-In in Merced, CA. In college, I served beers and more burgers at the Hollins Inn. But everything clicked in La Paz, Bolivia, when a hotelier I worked for encouraged me to attend the Culinary Institute of America. So I did... and it was the best move I ever made.
To be successful in hospitality, you must understand the back of the house. I never intended to cook, but the kitchen is what makes gatherings wonderful and flavorful.
Beets exists to bring people together. To joyfully serve delicious food. To be of service to our guests so they can enjoy special moments. That’s what makes me happy."
Our founder, mentor,
and spirit animal!
Our Journey
1979
Culinary Institute of America & Beyond
Graduating from the CIA Hyde Park, Read discovered her love for the business side of hospitality, learning that true success starts with understanding every layer of the experience, from kitchen to guest.
1979
Culinary Institute of America & Beyond
Graduating from the CIA Hyde Park, Read discovered her love for the business side of hospitality, learning that true success starts with understanding every layer of the experience, from kitchen to guest.
1986
Beets Catering, Inc. Was Born
Beets Catering was established as an off-premise catering company, named after a beautiful beet-inspired centerpiece from an event.
1986
Beets Catering, Inc. Was Born
Beets Catering was established as an off-premise catering company, named after a beautiful beet-inspired centerpiece from an event.
1992
The Shrine Event Center Becomes Home
Beets moved into a venue-based catering model while continuing its off-premise services, setting the stage for what would become a new era of hospitality in the Tri-Valley.
1992
The Shrine Event Center Becomes Home
Beets moved into a venue-based catering model while continuing its off-premise services, setting the stage for what would become a new era of hospitality in the Tri-Valley.
2004
The Palm Event Center: The Next Chapter
Read struck a deal with the landowner of what is now The Palm in the Vineyard. The Palm officially opened its doors, marking Beets’ transition from off-site catering to full-service venue management.
2004
The Palm Event Center: The Next Chapter
Read struck a deal with the landowner of what is now The Palm in the Vineyard. The Palm officially opened its doors, marking Beets’ transition from off-site catering to full-service venue management.
2007
Beets Hospitality Group Takes Root
No longer just a catering company, Beets officially became Beets Hospitality Group; uniting culinary excellence, event management, and venue operations under one name and one philosophy: heartfelt hospitality.
2007
Beets Hospitality Group Takes Root
No longer just a catering company, Beets officially became Beets Hospitality Group; uniting culinary excellence, event management, and venue operations under one name and one philosophy: heartfelt hospitality.
2008
Casa Real at Ruby Hill Winery Opens
Read’s husband, George Phillips III, was the architect behind Casa Real and Ruby Hill Winery. He brought a new level of elegance to the region with a building design inspired by their travels around the world.
2008
Casa Real at Ruby Hill Winery Opens
Read’s husband, George Phillips III, was the architect behind Casa Real and Ruby Hill Winery. He brought a new level of elegance to the region with a building design inspired by their travels around the world.
2018
Hello, George!
After years of cameos and sideline advice, George Phillips IV officially joined Beets Hospitality Group as Business Manager. He brought with him a deep respect for the brand’s legacy and a clear vision for its continued evolution.
2018
Hello, George!
After years of cameos and sideline advice, George Phillips IV officially joined Beets Hospitality Group as Business Manager. He brought with him a deep respect for the brand’s legacy and a clear vision for its continued evolution.
2021
George became CEO with a vision to build systems that allow Beets’ culture of care to thrive for decades to come.
2021
George became CEO with a vision to build systems that allow Beets’ culture of care to thrive for decades to come.
2023
The Palm Redefined
As trends shifted, The Palm evolved; transforming from rustic charm to modern romance.
2023
The Palm Redefined
As trends shifted, The Palm evolved; transforming from rustic charm to modern romance.
2025
Casa Real Redefined
Casa Real continues to evolve with intentional updates, including a newly designed bar, refreshed entrance hall, and elevated dressing suites.
2025
Casa Real Redefined
Casa Real continues to evolve with intentional updates, including a newly designed bar, refreshed entrance hall, and elevated dressing suites.
2025
Beets: The Next Generation
A new visual identity that captures the heart of Beets, aligning the brand’s look and feel with the warmth, sophistication, and personality that define its culture and its people.
2025
Beets: The Next Generation
A new visual identity that captures the heart of Beets, aligning the brand’s look and feel with the warmth, sophistication, and personality that define its culture and its people.
Trusted by the Industry’s Finest
